Business perception and change management for the use of virtual reality in an agro-export company

• Autores: Yarleque-Ayala, Lady, Fernando Cosio Borda, Ricardo, Ramírez-Briones, Lorena, Noriega-Monar, Gloria, Cajavilca-Gonzáles, Berenice
• Formato: artículo
• Fecha de Publicación: 2024
• Institución: Universidad Peruana de Ciencias Aplicadas
• Repositorio: UPC-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorioacademico.upc.edu.pe:10757/676333
• Enlace del recurso: https://doi.org/10.18687/LACCEI2024.1.1.1697; http://hdl.handle.net/10757/676333
• Nivel de acceso: acceso embargado
• Materia: agro-export company; Business perception; change management; TAM; virtual reality; https://purl.org/pe-repo/ocde/ford#3.00.00

The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company.