Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru
Descripción del Articulo
21st LACCEI International Multi-Conference for Engineering, Education, and Technology & 4th CLADI-CONFEDI: “Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development”, Hybrid Event, Buenos Aires - Argentin...
| Autores: | , , , , , |
|---|---|
| Formato: | tesis de grado |
| Fecha de Publicación: | 2023 |
| Institución: | Universidad Tecnológica del Perú |
| Repositorio: | UTP-Institucional |
| Lenguaje: | inglés |
| OAI Identifier: | oai:repositorio.utp.edu.pe:20.500.12867/8228 |
| Enlace del recurso: | https://hdl.handle.net/20.500.12867/8228 https://dx.doi.org/10.18687/LACCEI2023.1.1.281 |
| Nivel de acceso: | acceso abierto |
| Materia: | Datamart Business intelligence Decision making https://purl.org/pe-repo/ocde/ford#1.02.00 |
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Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru |
| title |
Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru |
| spellingShingle |
Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru Ogosi Auqui, José Antonio Datamart Business intelligence Decision making https://purl.org/pe-repo/ocde/ford#1.02.00 |
| title_short |
Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru |
| title_full |
Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru |
| title_fullStr |
Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru |
| title_full_unstemmed |
Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru |
| title_sort |
Application of business intelligence to improve decision-making in the marketing of hardware companies in Peru |
| author |
Ogosi Auqui, José Antonio |
| author_facet |
Ogosi Auqui, José Antonio Guadalupe Mori, Victor Hugo Usquiano Cárdenas, Luis Antonio Rayme Serrano, Ruben Alejandro Avalos Quispe, Valeria Camila Lira Camargo, Jorge |
| author_role |
author |
| author2 |
Guadalupe Mori, Victor Hugo Usquiano Cárdenas, Luis Antonio Rayme Serrano, Ruben Alejandro Avalos Quispe, Valeria Camila Lira Camargo, Jorge |
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author author author author author |
| dc.contributor.author.fl_str_mv |
Ogosi Auqui, José Antonio Guadalupe Mori, Victor Hugo Usquiano Cárdenas, Luis Antonio Rayme Serrano, Ruben Alejandro Avalos Quispe, Valeria Camila Lira Camargo, Jorge |
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Datamart Business intelligence Decision making |
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Datamart Business intelligence Decision making https://purl.org/pe-repo/ocde/ford#1.02.00 |
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https://purl.org/pe-repo/ocde/ford#1.02.00 |
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21st LACCEI International Multi-Conference for Engineering, Education, and Technology & 4th CLADI-CONFEDI: “Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development”, Hybrid Event, Buenos Aires - Argentina. |
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2023 |
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2024-01-22T22:54:10Z |
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2024-01-22T22:54:10Z |
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2023 |
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2414-6390 |
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https://hdl.handle.net/20.500.12867/8228 |
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LACCEI Proceedings |
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https://dx.doi.org/10.18687/LACCEI2023.1.1.281 |
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2414-6390 LACCEI Proceedings |
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https://hdl.handle.net/20.500.12867/8228 https://dx.doi.org/10.18687/LACCEI2023.1.1.281 |
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eng |
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Latin American and Caribbean Consortium of Engineering Institutions |
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US |
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Repositorio Institucional - UTP Universidad Tecnológica del Perú |
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Ogosi Auqui, José AntonioGuadalupe Mori, Victor HugoUsquiano Cárdenas, Luis AntonioRayme Serrano, Ruben AlejandroAvalos Quispe, Valeria CamilaLira Camargo, Jorge2024-01-22T22:54:10Z2024-01-22T22:54:10Z20232414-6390https://hdl.handle.net/20.500.12867/8228LACCEI Proceedingshttps://dx.doi.org/10.18687/LACCEI2023.1.1.28121st LACCEI International Multi-Conference for Engineering, Education, and Technology & 4th CLADI-CONFEDI: “Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development”, Hybrid Event, Buenos Aires - Argentina.The objective of this research article is to make a proposal to support decision-making within the sales area in hardware companies. The company La Libertad S.R.L was taken as a case study, applying the use of the business intelligence tool as an effective and efficient solution. For this article, points in the design of the DataMart have been considered, such as the management and analysis in a strategic way in the operational part of the company's sales area based on the types of products with the highest valuation and / or sale. Currently in the company La Libertad S.R.L., in the sales area, it has a transactional system that performs processes such as the registration of categories, customers, districts, employees, orders, suppliers, stores. This system that goes hand in hand with the database is feasible for the company, however there is no form of visibility of complete movements for the manager of the sales area, either from the current year or from previous years, which is of important interest. for the planning of future projects, and in case of wanting to carry out a project, they must handle visible data to support the marketing and production area. The article aims to develop a DataMart as a business intelligence tool which is a decision support service for Peruvian hardware companies that need to plan their activities and in turn reduce the time it takes to generatereports.Campus Lima Centroapplication/pdfengLatin American and Caribbean Consortium of Engineering InstitutionsUSinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Repositorio Institucional - UTPUniversidad Tecnológica del Perúreponame:UTP-Institucionalinstname:Universidad Tecnológica del Perúinstacron:UTPDatamartBusiness intelligenceDecision makinghttps://purl.org/pe-repo/ocde/ford#1.02.00Application of business intelligence to improve decision-making in the marketing of hardware companies in Peruinfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersionSUNEDUORIGINALJ.Ogosi_Articulo_2023.pdfJ.Ogosi_Articulo_2023.pdfapplication/pdf945126http://repositorio.utp.edu.pe/bitstream/20.500.12867/8228/1/J.Ogosi_Articulo_2023.pdf0582abdfe42f3f1f97352d47143372e6MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81748http://repositorio.utp.edu.pe/bitstream/20.500.12867/8228/2/license.txt8a4605be74aa9ea9d79846c1fba20a33MD52TEXTJ.Ogosi_Articulo_2023.pdf.txtJ.Ogosi_Articulo_2023.pdf.txtExtracted texttext/plain21242http://repositorio.utp.edu.pe/bitstream/20.500.12867/8228/3/J.Ogosi_Articulo_2023.pdf.txtdec92906fb3203f8a5acc5bcbfe909a2MD53THUMBNAILJ.Ogosi_Articulo_2023.pdf.jpgJ.Ogosi_Articulo_2023.pdf.jpgGenerated Thumbnailimage/jpeg24885http://repositorio.utp.edu.pe/bitstream/20.500.12867/8228/4/J.Ogosi_Articulo_2023.pdf.jpgc3b9a4ee5d37eb30998b72621983c918MD5420.500.12867/8228oai:repositorio.utp.edu.pe:20.500.12867/82282024-01-23 03:05:47.969Repositorio Institucional de la Universidad Tecnológica del Perúrepositorio@utp.edu.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 |
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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
