Estrategias de posicionamiento para incrementar la participación de mercado de la empresa espacio arquitectura y construcción S.A.C. en la provincia de Trujillo.

• Autor: Chávez Anhuamán, Diana Carolina
• Formato: tesis de grado
• Fecha de Publicación: 2011
• Institución: Universidad Nacional de Trujillo
• Repositorio: UNITRU-Tesis
• Lenguaje: español
• OAI Identifier: oai:dspace.unitru.edu.pe:20.500.14414/3723
• Enlace del recurso: https://hdl.handle.net/20.500.14414/3723
• Nivel de acceso: acceso abierto
• Materia: Posicionamiento; Empresa de construccion

This research was developed with the aim of establishing strategies for positioning to increase market share the company SAC Space Design and Construction inthe Province of Trujillo, the representative on districts B and C segments and Victor LarcoTrujillo Herrera from which most of the company's customers in relation to improving services and / or construction. For the present studyused a stratifiedsampling tocollect surveys data through. Also used the descriptivedesignand methods inductive- deductive and analytic-synthetic. With this researchport concluded that the positioning strategies of attribut es you canincrease the market share of the companies studied, and also improve those areas inwhich the company is showing weaknesses and to strengthen the implementation ofthese strategies and achieve marketleadership in this sector.