Marketing digital para el posicionamiento para los centros educativos particulares en la ciudad de Iquitos 2021

• Autor: Seclén Medina, Arturo
• Formato: tesis doctoral
• Fecha de Publicación: 2023
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/9437
• Enlace del recurso: https://hdl.handle.net/20.500.12737/9437
• Nivel de acceso: acceso abierto
• Materia: Marketing; Medios digitales; Tecnología de la información; Enseñanza privada; Investigación social; https://purl.org/pe-repo/ocde/ford#5.02.01

his research work is entitled "Digital Marketing for the positioning of private educational centers in the city of Iquitos, 2021". The general problem is: ¿What is the relationship between digital marketing and positioning in private educational centers in the city of Iquitos for the period 2021? and as a general objective, to analyze the relationship between digital marketing and positioning in private educational centers in the city of Iquitos for the period 2021. Regarding the level and type of study, it is descriptive, correlational, of a nonexperimental design, of a cross-sectional, the research was quantitative approach. This study had as a universe the population of 2014 students and as a sample 323 students from private educational centers in the city of Iquitos for the period 2021. The technique to be used was the survey and its instrument is the questionnaire, which contains a set of questions grouped by dimensions according to the study variables, in order to measure the variables. To verify the hypotheses, the analysis was carried out using the Spearman's Rho Test within the SPSS 26 statistical package. Finally, it was verified that there is a positive and significant relationship between digital marketing and the positioning of educational centers, Iquitos, 2021.