Desempeño financiero y mentalidad emprendedora en los artesanos del Mercado Artesanal de Iquitos periodo 2025

• Autores: Lam da Costa, Carla Patricia, Reyes Amasifuen, Marjorie
• Formato: tesis de grado
• Fecha de Publicación: 2025
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/12521
• Enlace del recurso: https://hdl.handle.net/20.500.12737/12521
• Nivel de acceso: acceso abierto
• Materia: Desempeño financiero; Mentalidad emprendedora; Artesanos; Mercado; Desempeño; https://purl.org/pe-repo/ocde/ford#5.02.04

The general objective of this research was to evaluate the relationship between financial performance and the entrepreneurial mindset of the artisans of the Iquitos Artisan Market period 2025, with a quantitative approach research type, non-experimental transactional design type and correlational study scope, included as test and sample 51 Artisans from the Iquitos artisan market, it was concluded that there is a moderate and statistically significant positive relationship between financial performance and the entrepreneurial mindset of the artisans of the Iquitos Artisan Market, with Spearman correlation analysis of (ρ = 0.631; p<0.01); in addition, entrepreneurial proactivity shows the strongest relationship with financial performance (ρ = 0.719). Artisans who anticipate, act with initiative, and seek to generate change achieve more effective financial management, confirming that proactivity is a key factor for financial success. Risk tolerance has a moderate positive relationship with financial performance (ρ = 0.550), indicating that artisans willing to take calculated risks tend to achieve higher levels of income and profitability compared to those who prefer a more conservative approach.