Estrategias para el crecimiento del comercio digital de comida Nikkei en Iquitos 2022

• Autores: Vela Chavez, Ruth Karina, Acipali Perea, Loreley Maria
• Formato: tesis de grado
• Fecha de Publicación: 2023
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/11827
• Enlace del recurso: https://hdl.handle.net/20.500.12737/11827
• Nivel de acceso: acceso abierto
• Materia: Comercio electrónico; Estrategia empresarial; Gastronomía; https://purl.org/pe-repo/ocde/ford#5.02.04

The purpose of the report was to analyze the implementation of strategies for the growth of digital commerce of Nikkei food in Iquitos, 2022, where an applied type study of descriptive level and non-experimental design has been selected, with a sample of 384 customers, using as a method of data collection a questionnaire. Reaching the conclusion that, digital commerce is rated as appropriate (46%), this is because Nikkei food consumers in Iquitos are honest, have a good image in the mind of the consumer and look for easy use of websites. But in relation to privacy and security, they showed agreement in satisfaction with the quality of service, competence in handling the sales transaction, integrity of staff treatment and benevolence to help. These factors are essential to the success of online restaurant websites.