Marketing digital y posicionamiento de la empresa Das Haus Crew en Iquitos año 2024

• Autores: Navarro Moreno, Sergio Daniel, Davila Alvarez, Gian Pedro Alexander
• Formato: tesis de grado
• Fecha de Publicación: 2025
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/12078
• Enlace del recurso: https://hdl.handle.net/20.500.12737/12078
• Nivel de acceso: acceso abierto
• Materia: Marketing en internet; Participación en el mercado; Empresas comerciales; Productos textiles; https://purl.org/pe-repo/ocde/ford#5.02.04

The research focuses on determining the relationship between digital marketing and the positioning of the company Das Haus Crew 2024. For this purpose, a basic type methodology with a quantitative approach, at a descriptive-correlational level, with a non-experimental design and cross sectional study was used. The population and study sample consisted of 55 frequent customers, and the sampling was census-based. A detailed analysis was carried out, and the general descriptive results obtained determined that Variable 1: Digital Marketing received a rating of 35% in the good category, 51% in the fair category, and 15% in the poor category. Similarly, Variable 2: Positioning received a rating of good in 55%, in the fair category 36%, and 9% in the poor category. In the inferential results, a Pearson correlation coefficient r of 0.861 was recorded with a two-tailed sig. of <0.001, determining a high and significant positive relationship between both variables. This finding supports the importance of strengthening digital marketing strategies to enhance positioning. Therefore, it is affirmed that there is a significant relationship between digital marketing and the positioning of the company Das Hause Crew, year 2024.