La realidad aumentada aplicada al branding en el sector turismo de la ciudad de Iquitos

• Autores: Ruíz Sánchez, Anita Fernanda, Arévalo Meléndez, Bianca Marieta
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/8897
• Enlace del recurso: https://hdl.handle.net/20.500.12737/8897
• Nivel de acceso: acceso abierto
• Materia: Turismo; Tecnología avanzada; Marketing relacional; https://purl.org/pe-repo/ocde/ford#5.02.04

The thesis "augmented reality applied to branding in the tourism sector of the city of Iquitos" had the purpose of studying Augmented Reality (AR) with indicators such as interaction with tourist areas, such as location, integration and possible new scenarios that facilitates AR; On the other hand, the positioning of the Branding of the tourist companies of the city of Iquitos was also investigated, the attraction generated by the use of web platforms to tourists was studied, from visits, trips, innovations, connectivity in real time and the promotions of the different businesses or companies related to tourism that facilitate the best customer service, the increase in the possibility of diffusion, the differentiation of the competition among other important aspects. The methodology was under a quantitative research approach, of a descriptive type, with two samples. The first sample was applied to national and foreign tourists (70 surveys), the second sample was applied to workers of tourism companies (26 surveys). The hypothesis has been proven by accepting the following postulate: the greater the application of augmented reality, the greater the positioning of branding in tourism companies”.