Planificación estratégica y gestión del turismo en la gerencia regional de comercio exterior y turismo de Loreto 2024

• Autores: Uriarte Sanchez, Sharon Sarita, Vasquez Sanchez, Arely Xiomara
• Formato: tesis de grado
• Fecha de Publicación: 2025
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/11286
• Enlace del recurso: https://hdl.handle.net/20.500.12737/11286
• Nivel de acceso: acceso abierto
• Materia: Planificación estratégica; Gestión; Turismo; Desarrollo regional; https://purl.org/pe-repo/ocde/ford#5.02.04

This research was conducted with the aim of analyzing the relationship between strategic planning and tourism management. A descriptive correlational approach and a non-experimental design were used. The sample consisted of 25 employees, who were given a questionnaire to gather the necessary information. The results indicated a significant relationship between strategic planning and tourism management, evidenced by a correlation coefficient of Rho 0.716 and a significance of 0.000. Regarding specific dimensions, strategy formulation showed a correlation coefficient of (r=0.725; p=0.000), local planning had (r=0.612; p=0.000), and strategy evaluation presented (r=0.681; p=0.000), all indicating a significant relationship with tourism management in GERCETUR 2024.