Plan de marketing turístico y desarrollo económico del distrito de San Pablo 2024

• Autor: Gonzales Ramirez, Jhon Kepler
• Formato: tesis de grado
• Fecha de Publicación: 2025
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/12231
• Enlace del recurso: https://hdl.handle.net/20.500.12737/12231
• Nivel de acceso: acceso abierto
• Materia: Marketing turístico; Planes de desarrollo; Desarrollo económico; https://purl.org/pe-repo/ocde/ford#5.02.04

This research was conducted to analyze the relationship between the tourism marketing plan and economic development. The research was descriptive correlational, with a non-experimental, cross-sectional design. The sample consisted of 372 residents of the San Pablo District, who were administered a questionnaire to collect the necessary information. The results showed a positive relationship between the tourism marketing plan and economic development, evidenced by a Rho correlation coefficient of 0.753 and a significance level of 0.000. Regarding the specific dimensions, product showed a correlation coefficient of (r=0.642; p=0.000), price (r=0.683; p=0.000), promotion (r=0.754; p=0.000), and location (r=0.754; p=0.000), indicating that all are significantly and positively related to economic development in the San Pablo District.