This research was conducted to analyze the relationship between the tourism marketing plan and economic development. The research was descriptive correlational, with a non-experimental, cross-sectional design. The sample consisted of 372 residents of the San Pablo District, who were administered a questionnaire to collect the necessary information. The results showed a positive relationship between the tourism marketing plan and economic development, evidenced by a Rho correlation coefficient of 0.753 and a significance level of 0.000. Regarding the specific dimensions, product showed a correlation coefficient of (r=0.642; p=0.000), price (r=0.683; p=0.000), promotion (r=0.754; p=0.000), and location (r=0.754; p=0.000), indicating that all are significantly and positively related to economic development in the San Pablo District.