Influence of the key account manager in the provisioning management: Evidence from staple companies during the events of COVID-19

• Autores: Albengrin Mendoza, Cynthia Paola, Gomez Rojas, Gabriela Briggite
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad Continental
• Repositorio: CONTINENTAL-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.continental.edu.pe:20.500.12394/11331
• Enlace del recurso: https://hdl.handle.net/20.500.12394/11331; https://doi.org/10.5267/j.ac.2021.7.006
• Nivel de acceso: acceso abierto
• Materia: Infecciones por Coronavirus; Administración financiera; Control de inventarios; https://purl.org/pe-repo/ocde/ford#5.02.04

The purpose of this research was to evaluate the degree of influence exercised by the Key Account Manager in the provisioning management in the main companies called Staple in Peru, during the events of COVID-19. The research was of type quantitative, cross-sectional and temporal, with a non-experimental design, using a multiple linear regression model and correlation analysis to determine the impact that exists between the variables. The data belongs to the Industrias San Miguel company, distributed in a weekly period from June 2019 to March 2021, which gives 88 observations. The results allow us to conclude that the Key Account Manager is an important manager of the supply of goods during the crisis caused by COVID- 19 in staple companies.