Estrategias de marketing de la salsa de palta empaquetada “A-bocado!”

• Autor: Turriate Plata, Michelle Alexandra
• Formato: tesis de grado
• Fecha de Publicación: 2021
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/15009
• Enlace del recurso: https://hdl.handle.net/20.500.12724/15009
• Nivel de acceso: acceso abierto
• Materia: Guacamole; Estrategias de marketing; Plan de marketing; Marketing strategies; Marketing-Planning; https://purl.org/pe-repo/ocde/ford#5.02.04

This thesis was made to determine the marketing strategies of the packaged avocado sauce "A-Bocado!". Apart from this, it can serve as a bibliographic reference for future research. A descriptive methodology, with a mixed approach and a cross-sectional research time horizon, was used. Furthermore, qualitative and quantitative results were obtained that allowed determining the functional aspects of the brand and project the annual demand for 5 years, from 2019 to 2023, which help to evaluate the medium-term profitability of ABocado!.