This thesis was made to determine the marketing strategies of the packaged avocado sauce "A-Bocado!". Apart from this, it can serve as a bibliographic reference for future research. A descriptive methodology, with a mixed approach and a cross-sectional research time horizon, was used. Furthermore, qualitative and quantitative results were obtained that allowed determining the functional aspects of the brand and project the annual demand for 5 years, from 2019 to 2023, which help to evaluate the medium-term profitability of ABocado!.