Estrategia de redes sociales para imperspectivas: marca de Visual Thinking

• Autor: Reyes Paredes, Mirella Beatriz
• Formato: tesis de maestría
• Fecha de Publicación: 2024
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/20734
• Enlace del recurso: https://hdl.handle.net/20.500.12724/20734
• Nivel de acceso: acceso abierto
• Materia: Redes sociales; Marcas comerciales; Instagram (Recurso electrónico); https://purl.org/pe-repo/ocde/ford#5.08.00

The Social Media Strategy for Imperspectivas is the result of research, analysis and consulting on different topics and characteristics in order to make it sustainable over time, also thinking about the client, Sara Robles, and the great brand she has. After consulting different sources and obtaining findings based on the responses from the survey that was filled by the brand's target audience, the strategy that was proposed has Instagram as its main focus, not only because is the social network most used by its audience, but also for having the nature that make the content generated by the brand stand among its direct and indirect competition. What is most notable about this project is not only the research process that was carried out to complete it, but also the nature of Imperspectivas, which is a brand aligned with what people are looking for today: Products that contribute to their life and a positive impact in the context in which they live, as well as how the consistency and cohesion of the content helps an idea reach more people in an orderly, increasing the brand recall, purchase intention and loyalty to the content.