El disco de vinilo en lima: factores de éxito en el relanzamiento de un producto antiguo en la era digital

• Autor: Dávila Vargas, Víctor Smith
• Formato: tesis de grado
• Fecha de Publicación: 2020
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/11210
• Enlace del recurso: https://hdl.handle.net/20.500.12724/11210; http://doi.org/10.26439/ulima.tesis/11210
• Nivel de acceso: acceso abierto
• Materia: Discos de vinilo; Análisis de mercado; Vinyl records; Market analysis; Lima (Perú); https://purl.org/pe-repo/ocde/ford#5.02.04

In the following research work, the four most important factors thoroughly analyzed so that an old product can be relaunched at a different time and succeed. For this, a survey was applied in which 50 people dedicated to the collection of vinyl records (between 20 and 50 years old) from Metropolitan Lima participated, and were divided into two groups: 25 with ages from 20 to 29 years, this being the young group; while the other 25, from 30 to 50 years old, formed the adult group. In addition to this, an in-depth interview was applied to the owner of a vinyl record store in the Miraflores district. Theresults show that vinyl records are experiencing a successful relaunch and that thanks to this, a great acceptance can be noticed by the younger public and a nostalgia for theadult public. Therefore, it is concluded that the correct application of the 4 success factors can be successfully relaunched an old product, already discontinued, at a different time.