In the following research work, the four most important factors thoroughly analyzed so that an old product can be relaunched at a different time and succeed. For this, a survey was applied in which 50 people dedicated to the collection of vinyl records (between 20 and 50 years old) from Metropolitan Lima participated, and were divided into two groups: 25 with ages from 20 to 29 years, this being the young group; while the other 25, from 30 to 50 years old, formed the adult group. In addition to this, an in-depth interview was applied to the owner of a vinyl record store in the Miraflores district. Theresults show that vinyl records are experiencing a successful relaunch and that thanks to this, a great acceptance can be noticed by the younger public and a nostalgia for theadult public. Therefore, it is concluded that the correct application of the 4 success factors can be successfully re...