Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion

• Autor: Del Busto Valdiviezo, Carlos David
• Formato: tesis de grado
• Fecha de Publicación: 2019
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/10574
• Enlace del recurso: https://hdl.handle.net/20.500.12724/10574; http://doi.org/10.26439/ulima.tesis/10574
• Nivel de acceso: acceso abierto
• Materia: Clothing trade; Retail trade; Strategic planning; Planeamiento estratégico; Industria de la confección; Comercio al por menor; https://purl.org/pe-repo/ocde/ford#5.02.04

The goal of the following document is to provide a detailed strategic business plan for the opening of the peruvian market of fashion for the business group Fast Retailing with the UNIQLO brand, through the analysis of the current situation of the market's environment and of the company it will be determined the current capacity of the company, while objectives will be proposed in order to have a successful national market entry, in order to achieve this some changes will be proposed for the company as well as putting numbers and deadlines for the objectives to be achieved with the suport of the balance scorecard to be able to do the respective follow-up.