Creación de contenido audiovisual y gráfico para las redes sociales del restaurante “Kyomu”

• Autor: Guiop Fernandez, Diego Alonso
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/17467
• Enlace del recurso: https://hdl.handle.net/20.500.12724/17467
• Nivel de acceso: acceso abierto
• Materia: Social networks; Restaurants; Redes sociales; Restaurantes; Branding (Marketing); Comunicación / Gestión y realización audiovisual; https://purl.org/pe-repo/ocde/ford#5.08.00

The professional project consists of promoting the Kyomu restaurant, through the creation of a new branding, production of graphic and video content with the goal of positioning it on social media as a leading restaurant of Ate Vitarte. In order to increase the sales of the new restaurant's menu. Rebranding includes the creation of a brand manual (main logo, secondary logo, isotype, typography, corporative colores, delivery packaging, menu and uniform design, etc). The audiovisual production for this project consists of creating photographs of the different plates that the restaurant sells, to use them on social media, the new menu, external banners and to have a bank of images that will serve them for long-term use. On the other hand, the creation of videos for the company was in order to help meet the objective of positioning in social networks, for these videos were created in vertical format, for instagram reels and tiktok. In this way, the digital content strategy consists of providing valuable information that is interesting to the audience.