Negocio de E-Learning enfocado en el desarrollo de habilidades y exploración de intereses vocacionales para jóvenes

• Autores: Bustamante Carvallo, Marlene Michele, Garland Reyes, Alvaro Javier, Rodriguez Gonzales, Jorge Andres
• Formato: tesis de maestría
• Fecha de Publicación: 2023
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/19302
• Enlace del recurso: https://hdl.handle.net/20.500.12724/19302
• Nivel de acceso: acceso abierto
• Materia: https://purl.org/pe-repo/ocde/ford#5.02.04

Globally, the e-learning market already reaches figures above 100 billion dollars and projections indicate that it will triple within five years (Toro Dupouy, 2020). Similarly, in Latin America, the e-learning market is expected to generate revenues of over $3 billion by 2023 (“Latin America E-Learning Market - Industry Outlook and Forecast 2018-2023”, 2018). However, we see that by 2022, virtual education platforms in the market are mainly targeted towards adults or young professionals. According to the National System of Evaluation, Accreditation and Certification of Educational Quality (SINEACE, 2018), 70% of students still do not know what to study and approximately only 30% of young people enter higher education after finishing high school. The objective of this thesis is to present the business plan of Masterability, an education platform that seeks to offer a close and enriching learning experience, with practical application for the development of skills and exploration of interests of young students from 3rd to 5th year of secondary education, through the Internet, with excellent quality of service and a sustainable approach. Throughout the seven chapters of this thesis, the origin and motivation of the project will be presented; the development of the strategic plan; the marketing plan focused on the three brand pillars of closeness, practicality and enrichment with advertising in digital media to achieve business objectives; the operations plan with the detail of the value chain of the company; the organizational structure; and finally, the economic-financial plan of the business. At the conclusion of the economic-financial evaluation we will observe that the Masterability project will be viable with an initial investment of PEN 908,376 in a pessimistic scenario. Therefore, resulting in a positive NPV in a five-year analysis period, where the WACC is 14.08% and the EIRR is 44.34%.