Globally, the e-learning market already reaches figures above 100 billion dollars and projections indicate that it will triple within five years (Toro Dupouy, 2020). Similarly, in Latin America, the e-learning market is expected to generate revenues of over $3 billion by 2023 (“Latin America E-Learning Market - Industry Outlook and Forecast 2018-2023”, 2018). However, we see that by 2022, virtual education platforms in the market are mainly targeted towards adults or young professionals. According to the National System of Evaluation, Accreditation and Certification of Educational Quality (SINEACE, 2018), 70% of students still do not know what to study and approximately only 30% of young people enter higher education after finishing high school. The objective of this thesis is to present the business plan of Masterability, an education platform that seeks to offer a close and enrichi...