DESIGN MANAGEMENT: un mundo nuevo por explorar entre el diseño y los negocios

• Autor: Mengoni Leon, Alexandra
• Formato: artículo
• Fecha de Publicación: 2019
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.pucp.edu.pe:20.500.14657/168821
• Enlace del recurso: https://repositorio.pucp.edu.pe/index/handle/123456789/168821
• Nivel de acceso: acceso abierto
• Materia: Gestión del diseño; Equipo de diseño; Estrategia de diseño; Gestor de diseño; Innovación; Pensamiento de diseño; https://purl.org/pe-repo/ocde/ford#5.02.04

Over the years, we have seen how companies are in an increasingly changing environment and respond to a more complex user needs. Therefore, organizations must be innovative in their processes, technologies, products and services that they offer. Because of this, the role of design becomes relevant, due to its processes and way of thinking that is user centered to any solution approach. Design Management is the management of design. Involves two completely different worlds: design and business. Design Management is a little explored world in Peru and even in Latin America. However, this should start gaining field due to the relevance that the design has within the commercial results of a company.