Over the years, we have seen how companies are in an increasingly changing environment and respond to a more complex user needs. Therefore, organizations must be innovative in their processes, technologies, products and services that they offer. Because of this, the role of design becomes relevant, due to its processes and way of thinking that is user centered to any solution approach. Design Management is the management of design. Involves two completely different worlds: design and business. Design Management is a little explored world in Peru and even in Latin America. However, this should start gaining field due to the relevance that the design has within the commercial results of a company.

DesignOps is born out of different needs in design teams. The value that design generates through their creative process, made that there is more demand for these profiles in organizations. However, the more design needs in their strategies, products and services, the greater the need for DesignOps due to all the operational and support tasks required for designers to focus on what they are passionate about: designing. DesignOps is responsible for amplifying the impact of the design team within an organization by helping them optimize processes, standardize tools, establish a culture in the team and support them in many other management issues. A practice that is constantly learning because of how new it is but with much to discover, execute, iterate and learn.