The Gerdau Group: The Creation of a Global Competitor

Descripción del Articulo

The Gerdau Group is today one of the largest Brazilian multinational corporations. The main objective of this study is to analyze the internationalization of this group. The hypothesis is that foreign direct investment (FDI) serves as a driver for potential business growth as well as for the diversi...

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Detalles Bibliográficos
Autor: Lannes, José
Formato: artículo
Fecha de Publicación:2014
Institución:Universidad del Pacífico
Repositorio:Revistas - Universidad del Pacífico
Lenguaje:español
inglés
OAI Identifier:oai:ojs.revistas.up.edu.pe:article/719
Enlace del recurso:https://revistas.up.edu.pe/index.php/apuntes/article/view/719
Nivel de acceso:acceso abierto
Descripción
Sumario:The Gerdau Group is today one of the largest Brazilian multinational corporations. The main objective of this study is to analyze the internationalization of this group. The hypothesis is that foreign direct investment (FDI) serves as a driver for potential business growth as well as for the diversification of activities, whose objectives include the search for markets, natural resources, efficiency, and strategic resources. The principal results confirm the hypothesis, demonstrating that new FDI and diversification were necessary when growth was limited and led to the positioning of the group as the 14th largest world steel manufacturer.
The Gerdau Group: The Creation of a Global Competitor
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