Corporate Identity among Healthcare Professionals from Clínica María del Socorro, Lima 2019

• Autor: Calderón Montoya, Sheylla Allison
• Formato: artículo
• Fecha de Publicación: 2023
• Institución: Universidad Nacional Mayor de San Marcos
• Repositorio: Revistas - Universidad Nacional Mayor de San Marcos
• Lenguaje: español; inglés
• OAI Identifier: oai:revistasinvestigacion.unmsm.edu.pe:article/24628
• Enlace del recurso: https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/24628
• Nivel de acceso: acceso abierto
• Materia: corporate identity; corporate culture; corporate philosophy; healthcare professionals. Extracted from Health Sciences Descriptors (DeCS); Identidad corporativa; cultura corporativa; filosofía corporativa; profesionales de salud. Extraído de Descriptores en Ciencias de la Salud (DeCS)

Corporate identity is the way in which an organization presents itself, by means of its internal and external behavior and symbolism. The aim of this research is to determine corporate identity among healthcare professionals from Clínica María del Socorro, Lima 2019. This is an observational, descriptive, prospective and cross-sectional study which included 74 healthcare professionals. Their average age was 34.8 years. Most participants were female (89.2%), midwives (41.9%), with less than five years' experience. It was found that 51.4% of the healthcare professionals showed a high degree of corporate identity. Regarding its dimensions, 62.2% perceived high corporate culture, while 39.2% and 37.8% showed an average and high degree of corporate philosophy, respectively. A high degree of corporate identity was found in healthcare professionals aged 20 to 59 years, female, nurse technicians, physicians, nurses and other healthcare professions, with less than five years working at the institution. Conversely, an average level of corporate identity was found in most healthcare professionals aged 60 or more, male, midwives and medical technologists, with more than five years working at the institution. It is therefore concluded that more than half of the healthcare professionals from Clínica María del Socorro showed high corporate identity.