Competitive disadvantages in producing and providing to Santa Rosa and Piedra Liza flowers markets

Descripción del Articulo

Managing the production of flowers has some shortcomings in marketing and there is no suitable distribution. In this work, a study was conducted from providing flowers to Santa Rosa and Piedra Liza markets, which the commercialization of this product is concentrated in Lima, from the same subjacency...

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Detalles Bibliográficos
Autores: Venegas Palacios, Edgard, Álvarez Ochoa, Johnny
Formato: artículo
Fecha de Publicación:2014
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
OAI Identifier:oai:ojs.csi.unmsm:article/12049
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/12049
Nivel de acceso:acceso abierto
Materia:economical potential
flower production
productive chain
marketing
cadena productiva
comercialización
potencial económico
producción de flores
Descripción
Sumario:Managing the production of flowers has some shortcomings in marketing and there is no suitable distribution. In this work, a study was conducted from providing flowers to Santa Rosa and Piedra Liza markets, which the commercialization of this product is concentrated in Lima, from the same subjacency the respective supply chain is studied. The results will show recommendations for improving the production and marketing.
Competitive disadvantages in producing and providing to Santa Rosa and Piedra Liza flowers markets
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