IDEAS INTO MARKET SUCCESS

Descripción del Articulo

The analysis of the literature that studies the processes of marketing reveals that it has two major flaws. The first is that, in most cases, the problem has been approached from the standpoint of the company which develops a product or a service and successful in the market place. This is due to tw...

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Detalles Bibliográficos
Autor: Seaton, Carlos
Formato: artículo
Fecha de Publicación:1998
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
OAI Identifier:oai:ojs.csi.unmsm:article/5994
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/5994
Nivel de acceso:acceso abierto
Materia:analysis
market
análisis
mercado
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spelling IDEAS INTO MARKET SUCCESSIDEAS QUE SE CONVIERTEN EN ÉXITOS DE MERCADOSeaton, CarlosanalysismarketanálisismercadoThe analysis of the literature that studies the processes of marketing reveals that it has two major flaws. The first is that, in most cases, the problem has been approached from the standpoint of the company which develops a product or a service and successful in the market place. This is due to two main reasons ... El análisis de la literatura que estudia los procesos de comercialización revela que ésta tiene dos sesgos importantes. El primero es que, en la mayoría de los casos, el problema ha sido tratado desde el punto de vista de la empresa que desarrolla un producto o un servicio y lo coloca exitosamente en el mercado. Esto obedece a dos razones fundamentales...Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos1998-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/599410.15381/idata.v1i1.5994Industrial Data; Vol. 1 No. 1 (1998); 14Industrial Data; Vol. 1 Núm. 1 (1998); 141810-99931560-9146reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspahttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/5994/5193Derechos de autor 1998 Carlos Seatonhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/59942020-06-08T16:52:05Z
dc.title.none.fl_str_mv IDEAS INTO MARKET SUCCESS
IDEAS QUE SE CONVIERTEN EN ÉXITOS DE MERCADO
title IDEAS INTO MARKET SUCCESS
spellingShingle IDEAS INTO MARKET SUCCESS
Seaton, Carlos
analysis
market
análisis
mercado
title_short IDEAS INTO MARKET SUCCESS
title_full IDEAS INTO MARKET SUCCESS
title_fullStr IDEAS INTO MARKET SUCCESS
title_full_unstemmed IDEAS INTO MARKET SUCCESS
title_sort IDEAS INTO MARKET SUCCESS
dc.creator.none.fl_str_mv Seaton, Carlos
author Seaton, Carlos
author_facet Seaton, Carlos
author_role author
dc.subject.none.fl_str_mv analysis
market
análisis
mercado
topic analysis
market
análisis
mercado
description The analysis of the literature that studies the processes of marketing reveals that it has two major flaws. The first is that, in most cases, the problem has been approached from the standpoint of the company which develops a product or a service and successful in the market place. This is due to two main reasons ... 
publishDate 1998
dc.date.none.fl_str_mv 1998-09-01
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/5994
10.15381/idata.v1i1.5994
url https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/5994
identifier_str_mv 10.15381/idata.v1i1.5994
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/5994/5193
dc.rights.none.fl_str_mv Derechos de autor 1998 Carlos Seaton
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 1998 Carlos Seaton
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
dc.source.none.fl_str_mv Industrial Data; Vol. 1 No. 1 (1998); 14
Industrial Data; Vol. 1 Núm. 1 (1998); 14
1810-9993
1560-9146
reponame:Revistas - Universidad Nacional Mayor de San Marcos
instname:Universidad Nacional Mayor de San Marcos
instacron:UNMSM
instname_str Universidad Nacional Mayor de San Marcos
instacron_str UNMSM
institution UNMSM
reponame_str Revistas - Universidad Nacional Mayor de San Marcos
collection Revistas - Universidad Nacional Mayor de San Marcos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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IDEAS INTO MARKET SUCCESS
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