The analysis of the literature that studies the processes of marketing reveals that it has two major flaws. The first is that, in most cases, the problem has been approached from the standpoint of the company which develops a product or a service and successful in the market place. This is due to two main reasons ... 

The analysis of the literature that studies the processes of marketing reveals that it has two major flaws. The first is that, in most cases, the problem has been approached from the standpoint of the company which develops a product or a service and successful in the market place. This is due to two main reasons ...