Methodological proposal for a new approach in the study of the Peruvian electoral process through public opinion surveys

Descripción del Articulo

This paper was developed from the Consumer Behavior Theory to show how voters take his or her political election in the context of the Peruvian Political Campaign. Conjoint Analysis has been introduced in this field of the social science as a new analytical tool. This paper is a start point from whi...

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Detalles Bibliográficos
Autor: Huamanchumo de la Cuba, Luis
Formato: artículo
Fecha de Publicación:2002
Institución:Universidad Nacional de Ingeniería
Repositorio:Revistas - Universidad Nacional de Ingeniería
Lenguaje:español
OAI Identifier:oai:oai:revistas.uni.edu.pe:article/504
Enlace del recurso:https://revistas.uni.edu.pe/index.php/tecnia/article/view/504
Nivel de acceso:acceso abierto
Materia:Encuestas de Opinión
Análisis Conjunto
Teoría de la Elección
Opinion Polls
Conjoint Analysis
First Choice Analysis
Descripción
Sumario:This paper was developed from the Consumer Behavior Theory to show how voters take his or her political election in the context of the Peruvian Political Campaign. Conjoint Analysis has been introduced in this field of the social science as a new analytical tool. This paper is a start point from which a future research would be presented with real results and pitfall that I had to face and take solutions on the way
Methodological proposal for a new approach in the study of the Peruvian electoral process through public opinion surveys
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