Endomarketing, Service Quality and Management in the Education Sector

Descripción del Articulo

This paper offers an approach to endomarketing, service quality and mana- gement in the educational sector in our country. It explains the trends, strate- gies and context of endomarketing, then it articulates the concept of service quality and endomarketing in the context of the educational sector;...

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Detalles Bibliográficos
Autor: Linares Castillo, Oscar Marcelo
Formato: artículo
Fecha de Publicación:2022
Institución:Universidad Femenina del Sagrado Corazón
Repositorio:Revistas - Universidad Femenina del Sagrado Corazón
Lenguaje:español
OAI Identifier:oai:revistas.unife.edu.pe:article/2681
Enlace del recurso:https://revistas.unife.edu.pe/index.php/comunife/article/view/2681
Nivel de acceso:acceso abierto
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network_name_str Revistas - Universidad Femenina del Sagrado Corazón
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spelling Endomarketing, Service Quality and Management in the Education SectorEndomarketing, calidad de servicio y gerencia en el sector educativoLinares Castillo, Oscar MarceloThis paper offers an approach to endomarketing, service quality and mana- gement in the educational sector in our country. It explains the trends, strate- gies and context of endomarketing, then it articulates the concept of service quality and endomarketing in the context of the educational sector; it also provides an approach to internal marketing and its external impact on the ac- tivities carried out by educational institutions, finally its importance in educational management, in increasing resources and brand value, through the sense of belonging, motivation and incentives.Este trabajo ofrece una aproximación al endomarketing, y la calidad del ser- vicio y gerencia en el sector educativo en nuestro país. Se explican las ten- dencias, estrategias y contexto del endomarketing; posteriormente, se articula el concepto de calidad de servicio y el de endomarketing en el contexto del sector educativo. Asimismo, se brinda un enfoque del marketing interno y su impacto externo en las actividades que realizan las instituciones educativas. Finalmente, se presenta su importancia en la gerencia educativa, en el incre- mento de recursos y el v el sentido de pertenencia, motivación e incentivos.UNIFE2022-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unife.edu.pe/index.php/comunife/article/view/268110.33539/comunife.2022.n22.2681Comunifé; Vol. 22 Núm. XXII (2022): Comunifé: Revista de Comunicación Social; 23-29Comunifé; Vol. 22 No. XXII (2022): Comunifé: Revista de Comunicación Social; 23-292708-63991810-6994reponame:Revistas - Universidad Femenina del Sagrado Corazóninstname:Universidad Femenina del Sagrado Corazóninstacron:UNIFEspahttps://revistas.unife.edu.pe/index.php/comunife/article/view/2681/3032Derechos de autor 2022 Oscar Marcelo Linares Castillohttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:revistas.unife.edu.pe:article/26812023-05-02T20:57:15Z
dc.title.none.fl_str_mv Endomarketing, Service Quality and Management in the Education Sector
Endomarketing, calidad de servicio y gerencia en el sector educativo
title Endomarketing, Service Quality and Management in the Education Sector
spellingShingle Endomarketing, Service Quality and Management in the Education Sector
Linares Castillo, Oscar Marcelo
title_short Endomarketing, Service Quality and Management in the Education Sector
title_full Endomarketing, Service Quality and Management in the Education Sector
title_fullStr Endomarketing, Service Quality and Management in the Education Sector
title_full_unstemmed Endomarketing, Service Quality and Management in the Education Sector
title_sort Endomarketing, Service Quality and Management in the Education Sector
dc.creator.none.fl_str_mv Linares Castillo, Oscar Marcelo
author Linares Castillo, Oscar Marcelo
author_facet Linares Castillo, Oscar Marcelo
author_role author
description This paper offers an approach to endomarketing, service quality and mana- gement in the educational sector in our country. It explains the trends, strate- gies and context of endomarketing, then it articulates the concept of service quality and endomarketing in the context of the educational sector; it also provides an approach to internal marketing and its external impact on the ac- tivities carried out by educational institutions, finally its importance in educational management, in increasing resources and brand value, through the sense of belonging, motivation and incentives.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-06
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.unife.edu.pe/index.php/comunife/article/view/2681
10.33539/comunife.2022.n22.2681
url https://revistas.unife.edu.pe/index.php/comunife/article/view/2681
identifier_str_mv 10.33539/comunife.2022.n22.2681
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.unife.edu.pe/index.php/comunife/article/view/2681/3032
dc.rights.none.fl_str_mv Derechos de autor 2022 Oscar Marcelo Linares Castillo
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2022 Oscar Marcelo Linares Castillo
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UNIFE
publisher.none.fl_str_mv UNIFE
dc.source.none.fl_str_mv Comunifé; Vol. 22 Núm. XXII (2022): Comunifé: Revista de Comunicación Social; 23-29
Comunifé; Vol. 22 No. XXII (2022): Comunifé: Revista de Comunicación Social; 23-29
2708-6399
1810-6994
reponame:Revistas - Universidad Femenina del Sagrado Corazón
instname:Universidad Femenina del Sagrado Corazón
instacron:UNIFE
instname_str Universidad Femenina del Sagrado Corazón
instacron_str UNIFE
institution UNIFE
reponame_str Revistas - Universidad Femenina del Sagrado Corazón
collection Revistas - Universidad Femenina del Sagrado Corazón
repository.name.fl_str_mv
repository.mail.fl_str_mv
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Endomarketing, Service Quality and Management in the Education Sector
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