Ppkausas, a Youth Digital Network that Defended the Neoliberal System

• Autor: Rivas Frías, Bruno
• Formato: artículo
• Fecha de Publicación: 2019
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: Revistas - Pontificia Universidad Católica del Perú
• Lenguaje: español
• OAI Identifier: oai:ojs.pkp.sfu.ca:article/21539
• Enlace del recurso: http://revistas.pucp.edu.pe/index.php/conexion/article/view/21539
• Nivel de acceso: acceso abierto
• Materia: Virtual social networks; Social movements; Youth; Political campaigns; Subjectivities; Redes sociales virtuales; Movimientos sociales; Juventud; Campañas políticas; Subjetividades

The purpose of this article is to analyze the virtual social network formed by the young people who participated in the presidential campaign of Pedro Pablo Kuczynski in 2011. In order to achieve this objective, a qualitative methodolo-gy was applied that consisted of a field work composed of interviews in depth carried out to 24 members of the Young Generation PPK collective, the so-called ppkausas. As a result of the analysis, it was observed that this movement used virtual tools to generate a space that came out in defense of the hegemonic system. In conclusion, the case analyzed shows that youth networks can be spaces in which individuals whose subjectivities have been marked by the discourses of individualism are grouped.