Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)

Descripción del Articulo

This research pretends to determine the application of relationship marketing to obtain best organizational results in three private educational institutions. For this, relationship marketing was approached from the following perspectives: Customer loyalty, use of information systems and development...

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Detalles Bibliográficos
Autor: Salas Canales, Hugo Jesús
Formato: artículo
Fecha de Publicación:2017
Institución:Universidad Nacional del Altiplano
Repositorio:Revista de Investigaciones Altoandinas
Lenguaje:español
OAI Identifier:oai:huajsapata.unap.edu.pe:article/122
Nivel de acceso:acceso abierto
Materia:Relationship marketing
organizational results
private educational institution
Marketing relacional
resultados organizacionales
institución educativa privada
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network_name_str Revista de Investigaciones Altoandinas
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spelling Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)Influencia del marketing relacional en los resultados organizacionales de instituciones educativas privadas de Lima metropolitana (Perú)Salas Canales, Hugo Jesús Salas Canales, Hugo Jesús Relationship marketingorganizational resultsprivate educational institutionMarketing relacionalresultados organizacionalesinstitución educativa privadaThis research pretends to determine the application of relationship marketing to obtain best organizational results in three private educational institutions. For this, relationship marketing was approached from the following perspectives: Customer loyalty, use of information systems and development of service culture. The type of research was descriptive and the managers of the private educational institutions located in San Juan de Miraflores, San Martín de Porres and Puente Piedra were surveyed, concluding that there is a positive impact of relationship marketing on organizational results.La presente investigación pretende determinar de qué manera se ha aplicado el marketing relacional en tres instituciones educativas privadas de Lima Metropolitana, y cómo ello ha impactado en la obtención de mejores resultados organizacionales. Para ello, se abordó el marketing relacional desde las siguientes perspectivas: Fidelización de clientes, uso de sistemas de información y desarrollo de una cultura de servicio. El tipo de investigación fue descriptiva y se encuestó a los directivos de las instituciones educativas privadas de Lima Metropolitana, específicamente de los distritos de San Juan de Miraflores, San Martín de Porres y Puente Piedra, concluyendo que existe un impacto positivo del marketing relacional en los resultados organizacionales.Universidad Nacional del Altiplano2017-03-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdf//huajsapata.unap.edu.pe/index.php/ria/article/view/12210.18271/ria.2017.256Revista de Investigaciones Altoandinas - Journal of High Andean Research; Vol. 19 No. 1 (2017); 63-74Revista de Investigaciones Altoandinas - Journal of High Andean Research; Vol. 19 Núm. 1 (2017); 63-742306-85822313-2957reponame:Revista de Investigaciones Altoandinasinstname:Universidad Nacional del Altiplanoinstacron:UNAPspa//huajsapata.unap.edu.pe/index.php/ria/article/view/122/111Derechos de autor 2020 Revista de Investigaciones Altoandinasinfo:eu-repo/semantics/openAccessoai:huajsapata.unap.edu.pe:article/1222020-09-29T10:37:54Z
dc.title.none.fl_str_mv Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
Influencia del marketing relacional en los resultados organizacionales de instituciones educativas privadas de Lima metropolitana (Perú)
title Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
spellingShingle Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
Salas Canales, Hugo Jesús
Relationship marketing
organizational results
private educational institution
Marketing relacional
resultados organizacionales
institución educativa privada
title_short Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
title_full Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
title_fullStr Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
title_full_unstemmed Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
title_sort Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
dc.creator.none.fl_str_mv Salas Canales, Hugo Jesús
Salas Canales, Hugo Jesús
author Salas Canales, Hugo Jesús
author_facet Salas Canales, Hugo Jesús
Salas Canales, Hugo Jesús
author_role author
author2 Salas Canales, Hugo Jesús
author2_role author
dc.subject.none.fl_str_mv Relationship marketing
organizational results
private educational institution
Marketing relacional
resultados organizacionales
institución educativa privada
topic Relationship marketing
organizational results
private educational institution
Marketing relacional
resultados organizacionales
institución educativa privada
description This research pretends to determine the application of relationship marketing to obtain best organizational results in three private educational institutions. For this, relationship marketing was approached from the following perspectives: Customer loyalty, use of information systems and development of service culture. The type of research was descriptive and the managers of the private educational institutions located in San Juan de Miraflores, San Martín de Porres and Puente Piedra were surveyed, concluding that there is a positive impact of relationship marketing on organizational results.
publishDate 2017
dc.date.none.fl_str_mv 2017-03-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv //huajsapata.unap.edu.pe/index.php/ria/article/view/122
10.18271/ria.2017.256
identifier_str_mv //huajsapata.unap.edu.pe/index.php/ria/article/view/122
10.18271/ria.2017.256
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv //huajsapata.unap.edu.pe/index.php/ria/article/view/122/111
dc.rights.none.fl_str_mv Derechos de autor 2020 Revista de Investigaciones Altoandinas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2020 Revista de Investigaciones Altoandinas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Nacional del Altiplano
publisher.none.fl_str_mv Universidad Nacional del Altiplano
dc.source.none.fl_str_mv Revista de Investigaciones Altoandinas - Journal of High Andean Research; Vol. 19 No. 1 (2017); 63-74
Revista de Investigaciones Altoandinas - Journal of High Andean Research; Vol. 19 Núm. 1 (2017); 63-74
2306-8582
2313-2957
reponame:Revista de Investigaciones Altoandinas
instname:Universidad Nacional del Altiplano
instacron:UNAP
instname_str Universidad Nacional del Altiplano
instacron_str UNAP
institution UNAP
reponame_str Revista de Investigaciones Altoandinas
collection Revista de Investigaciones Altoandinas
repository.name.fl_str_mv
repository.mail.fl_str_mv
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Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
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