Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)

Descripción del Articulo

This research pretends to determine the application of relationship marketing to obtain best organizational results in three private educational institutions. For this, relationship marketing was approached from the following perspectives: Customer loyalty, use of information systems and development...

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Detalles Bibliográficos
Autor: Salas Canales, Hugo Jesús
Formato: artículo
Fecha de Publicación:2017
Institución:Universidad Nacional del Altiplano
Repositorio:Revista UNAP - Revista de Investigaciones Altoandinas - Journal of High Andean Research
Lenguaje:español
OAI Identifier:oai:huajsapata.unap.edu.pe:article/122
Enlace del recurso:https://huajsapata.unap.edu.pe/index.php/ria/article/view/122
Nivel de acceso:acceso abierto
Materia:Relationship marketing
organizational results
private educational institution
Marketing relacional
resultados organizacionales
institución educativa privada
Descripción
Sumario:This research pretends to determine the application of relationship marketing to obtain best organizational results in three private educational institutions. For this, relationship marketing was approached from the following perspectives: Customer loyalty, use of information systems and development of service culture. The type of research was descriptive and the managers of the private educational institutions located in San Juan de Miraflores, San Martín de Porres and Puente Piedra were surveyed, concluding that there is a positive impact of relationship marketing on organizational results.
Influence of relationship marketing on the organizational results of private educational institutions of Lima metropolitan area (Perú)
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