Modelo Prolab: JuntaTECH

• Autores: Pajares Terrones, Judith Stephanie Fabiola, Rojas Sebastián, Luis Martin, Sampen Murrugarra, Jorge Eugenio
• Formato: tesis de maestría
• Fecha de Publicación: 2024
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Tesis
• Lenguaje: español
• OAI Identifier: oai:tesis.pucp.edu.pe:20.500.12404/30152
• Enlace del recurso: http://hdl.handle.net/20.500.12404/30152
• Nivel de acceso: acceso abierto
• Materia: Vivienda--Perú--Trujillo (La Libertad : Provincia); Desarrollo sustentable; https://purl.org/pe-repo/ocde/ford#5.02.04

This executive summary describes the problem of lack of access to adequate housing due to economic reasons, high-priced materials and credit problems. For this reason, an alternative solution was proposed based on a methodology that allowed the design of a sustainable business option. As a result of the analysis, the use of JuntaTECH was proposed, a tool aimed at families from socioeconomic levels C and D in the districts of La Esperanza and El Porvenir, in Trujillo-Perú, who are interested in financing to remodel the roofs of their houses without affecting their savings. In order to validate the solution proposal and verifying the proposed hypotheses, surveys were applied to potential users of the project. Likewise, simulations were carried out to verify its feasibility, especially to achieve the determination of the profit linked to the marketing cost to attract new customers, and a profitability of S/. 9.27 for each sol invested was obtained. Likewise, financial validation was carried out through a simulation and a NPV of S/4'277,011.14, an IRR of 284% and a MIRR of 122% were obtained; a Profit/Cost indicator of 44.38 and a payback period indicator of 0.61. These results confirmed that this project would generate considerable profitability. Furthermore, JuntaTECH is a sustainable and profitable business model, since it is aligned with two of the 17 Sustainable Development Goals, specifically SDG 11 and SDG 3, and a Social NPV S/21,047,250 was obtained, at a discount rate of 8%, this net current value represents 20% of the value of the project for society, demonstrating that this project has social viability.