Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project

Descripción del Articulo

Smoothie King is enhancing its app to better meet customer needs, focusing on improving payment options by introducing pre-loaded funds. The company is examining customer engagement with the app, including ordering and payment preferences, and gathering feedback for further improvements. Key finding...

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Detalles Bibliográficos
Autor: Fernandez Montalvo, Ricardo Steveen
Formato: tesis de maestría
Fecha de Publicación:2024
Institución:Universidad ESAN
Repositorio:ESAN-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.esan.edu.pe:20.500.12640/4430
Enlace del recurso:https://hdl.handle.net/20.500.12640/4430
Nivel de acceso:acceso abierto
Materia:Aplicaciones de computadoras
Comercio electrónico
Sistemas de pagos
Servicios de alimentación
https://purl.org/pe-repo/ocde/ford#5.02.04
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dc.title.none.fl_str_mv Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
title Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
spellingShingle Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
Fernandez Montalvo, Ricardo Steveen
Aplicaciones de computadoras
Comercio electrónico
Sistemas de pagos
Servicios de alimentación
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
title_full Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
title_fullStr Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
title_full_unstemmed Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
title_sort Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
author Fernandez Montalvo, Ricardo Steveen
author_facet Fernandez Montalvo, Ricardo Steveen
author_role author
dc.contributor.advisor.fl_str_mv Wysong, Scott
dc.contributor.author.fl_str_mv Fernandez Montalvo, Ricardo Steveen
dc.subject.none.fl_str_mv Aplicaciones de computadoras
Comercio electrónico
Sistemas de pagos
Servicios de alimentación
topic Aplicaciones de computadoras
Comercio electrónico
Sistemas de pagos
Servicios de alimentación
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description Smoothie King is enhancing its app to better meet customer needs, focusing on improving payment options by introducing pre-loaded funds. The company is examining customer engagement with the app, including ordering and payment preferences, and gathering feedback for further improvements. Key findings from the research include the need for app updates such as Apple Pay integration, easier navigation, and fixing lagging issues. Customers also expressed a desire for a more robust rewards program. To encourage the use of pre-loaded funds, offering incentives like discounts and free smoothies is recommended. These enhancements aim to boost app usage and customer satisfaction.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2025-01-27T20:01:21Z
dc.date.issued.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/masterThesis
dc.type.other.none.fl_str_mv Trabajo de investigación (Maestría)
format masterThesis
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12640/4430
url https://hdl.handle.net/20.500.12640/4430
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dc.language.iso.none.fl_str_mv eng
language_invalid_str_mv Inglés
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dc.publisher.none.fl_str_mv Universidad ESAN
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publisher.none.fl_str_mv Universidad ESAN
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Optimizing User Experience in Smoothie King’s App: A Capstone Consulting Project
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