Hermes Law - Capstone Experience

• Autor: Fernández La Torre, Estefany Mariester
• Formato: tesis de maestría
• Fecha de Publicación: 2018
• Institución: Universidad ESAN
• Repositorio: ESAN-Institucional
• Lenguaje: inglés
• OAI Identifier: oai:repositorio.esan.edu.pe:20.500.12640/1456
• Enlace del recurso: https://hdl.handle.net/20.500.12640/1456
• Nivel de acceso: acceso abierto
• Materia: Asistencia letrada; Abogados; Estrategias de mercadeo; Fijación de precios; Modelos; https://purl.org/pe-repo/ocde/ford#5.02.04

The following thesis is a researching project to assist Hermes Law company to overcome challenges regarding pricing and marketing facing the legal industry in the United States. As part of the Double Degree program within Esan University and the University of Dallas, I was a participant of the Capstone Team that developed this project. The principal objective of this work was to research the Legal Industry, specifically regarding to price strategy and advise Hermes Law what would be the best option they could take. Hermes Law desired to have an innovative way of pricing their services and we had several reunions with them to fully understand what they were expecting as our Capstone Client. To start, the Capstone Team executed primary and secondary analysis in the Legal Industry. After gathering and analyzing all the relevant information, we dedicated various weeks in developing attractive models to cover the expectations and needs of our client, Hermes Law. Finally, we also developed a marketing strategy to implement and attract clients through emphasizing the benefits of applying our proposal.