El objetivo principal de la investigación fue determinar si existe influencia entre el marketing digital y la captación de clientes en la empresa Confecciones Sofía Villafuerte, Villa El Salvador, 2017, para lo cual se trabajó con una población de 70 clientes que a la vez fue la muestra censal. En la recolección de datos se aplicó el instrumento mediante la técnica de encuesta compuesta por treinta preguntas en la escala de Likert. La validación del instrumento se realizó mediante juicio de expertos y la fiabilidad del mismo se calculó a través del coeficiente Alfa de Cronbach. Los datos recolectados fueron procesados y analizados en el programa estadístico SPSS versión 23. En los resultados se tuvo un 0,986 de correlación positiva con un nivel de significancia menor de a 0,05. Como conclusión se determinó que el marketing digital tiene influencia significativa en la cap...

The objective of the research was to determine the incidence of collaborative work in the achievement of communication skills in students of a public educational institution, Puerto Maldonado 2023. The study was carried out using a positivist paradigm, quantitative approach, applied type, quasi-experimental design, the population and school sample were made up of 99. The results Once the program was applied to the GE on communication skills, in the post test it was possible to show that they had a substantial improvement, reaching the high levels 54 %, medium 46 %, compared to the CG that they are still at low 42,9 % and medium 55,1 % levels, this demonstrates the significance of the stimulus. In conclusion, there is an incidence in the collaborative work program in the achievement of communication skills in students of a public educational institution.

The research aimed to determine the influence of the executive leadership workshop on the educational quality of public educational institutions in Tambopata-Madre de Dios, 2023. This purpose was achieved, as the general hypothesis was validated, supporting that the executive leadership workshop positively influences the educational quality of public educational institutions in Tambopata-Madre de Dios, 2023. This is based on the Mann Whitney U test, since a significance of p-value 0,000 < 0,05 was reached; therefore, it is evident that the educational quality is favored by the executive leadership workshop. Guiding leadership is essential to promote and improve the quality of education. Educational leaders, such as school principals or department heads, are responsible for establishing a clear vision, motivating their teams, and promoting an environment conducive to learning and student ...