The cultural and educational programs aimed at the television of Ecuador are analyzed in relation to the use of social media, in a context of new legislation. The purpose is to establish the integration in social media from Facebook and Twitter in the programs Educa TV, Aprendamos y Expresarte.. The instruments used are the rate of participation in Facebook and Twitter Following - Followers ratio, in addition to interviews with involved. It is concluded that the cultural content tend to increase, the hearings do not build collectively; and, producers should not fail to create content, community, conversation.

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The research focuses on analyzing transmedia narratives when reporting on an earthquake from a national digital newspaper, an international one, and also the impact of Facebook when disseminating the event. The objective is to compare the content generated about the earthquake of April 16, 2016, in Ecuador through transmedia tools in El Comercio (Ecuador) and El País (Spain), and Facebook. The aim is to know the role of the audience as prosumers of information. The methodology applied was mixed: qualitative and quantitative; the sample analyzed was 1126 informative pieces from El Comercio, 44 from El País and 1155 Facebook mentions. The need to educate and inform citizens about preventing the consequences of natural disasters and the treatment given by digital media justifies the study. The importance of having prevention measures makes this research a contribution to citizenship. The ...

The research focuses on analyzing transmedia narratives when reporting on an earthquake from a national digital newspaper, an international one, and also the impact of Facebook when disseminating the event. The objective is to compare the content generated about the earthquake of April 16, 2016, in Ecuador through transmedia tools in El Comercio (Ecuador) and El País (Spain), and Facebook. The aim is to know the role of the audience as prosumers of information. The methodology applied was mixed: qualitative and quantitative; the sample analyzed was 1126 informative pieces from El Comercio, 44 from El País and 1155 Facebook mentions. The need to educate and inform citizens about preventing the consequences of natural disasters and the treatment given by digital media justifies the study. The importance of having prevention measures makes this research a contribution to citizenship. The ...

En este artículo se analiza el grado de involucramiento y los dilemas éticos que afrontaron los periodistas de medios de comunicación de referencia del Perú y Ecuador en la cobertura de los terremotos del 2007 y 2016, respectivamente. La metodología utilizada es de tipo cualitativa, basada en entrevistas semiestructuradas a los enviados especiales de los medios y en el análisis de los productos informativos que publicaron cuando estalló la crisis. Luego, estas noticias se sometieron al escrutinio de un focus group integrado por profesionales y estudiantes de Comunicación, para recoger sus reacciones sobre la calidad, compromiso y sensibilidad de los textos. Se halló que el drama humano no solo pone en evidencias las virtudes y las debilidades de la prensa, sino que impacta en la subjetividad del periodista y puede permitir una cobertura más cercana de las catástrofes.