In order to evaluate the forms of interaction in the main Instagramers from Peru and Colombia, an exploratory analysis of their profiles was carried out on the Instagram audiovisual platform during 2019. For this reason, firstly, the Heepsy tool was used to establish the influencers with greater impact within the platform in both countries and then, through the monitoring tools Fan Page Karma and Social Blade, to determine a set of variables and parameters regarding their interaction. The results show that the audience index is higher for Instagramers from Colombia than for the ones from Peru. In addition, there is a clear trend among digital audiences to value content through likes as a sign of interaction with it, but on the other hand, there is a representative decrease in expressing their impressions with words and comments regarding what they observe; this is also established by the...

In order to evaluate the forms of interaction in the main Instagramers from Peru and Colombia, an exploratory analysis of their profiles was carried out on the Instagram audiovisual platform during 2019. For this reason, firstly, the Heepsy tool was used to establish the influencers with greater impact within the platform in both countries and then, through the monitoring tools Fan Page Karma and Social Blade, to determine a set of variables and parameters regarding their interaction. The results show that the audience index is higher for Instagramers from Colombia than for the ones from Peru. In addition, there is a clear trend among digital audiences to value content through likes as a sign of interaction with it, but on the other hand, there is a representative decrease in expressing their impressions with words and comments regarding what they observe; this is also established by the...

The research focuses on analyzing transmedia narratives when reporting on an earthquake from a national digital newspaper, an international one, and also the impact of Facebook when disseminating the event. The objective is to compare the content generated about the earthquake of April 16, 2016, in Ecuador through transmedia tools in El Comercio (Ecuador) and El País (Spain), and Facebook. The aim is to know the role of the audience as prosumers of information. The methodology applied was mixed: qualitative and quantitative; the sample analyzed was 1126 informative pieces from El Comercio, 44 from El País and 1155 Facebook mentions. The need to educate and inform citizens about preventing the consequences of natural disasters and the treatment given by digital media justifies the study. The importance of having prevention measures makes this research a contribution to citizenship. The ...

The research focuses on analyzing transmedia narratives when reporting on an earthquake from a national digital newspaper, an international one, and also the impact of Facebook when disseminating the event. The objective is to compare the content generated about the earthquake of April 16, 2016, in Ecuador through transmedia tools in El Comercio (Ecuador) and El País (Spain), and Facebook. The aim is to know the role of the audience as prosumers of information. The methodology applied was mixed: qualitative and quantitative; the sample analyzed was 1126 informative pieces from El Comercio, 44 from El País and 1155 Facebook mentions. The need to educate and inform citizens about preventing the consequences of natural disasters and the treatment given by digital media justifies the study. The importance of having prevention measures makes this research a contribution to citizenship. The ...

El uso y acceso a las tecnologías de la información y comunicación se ha convertido en una realidad. Actualmente hay casi más teléfonos que personas, además desde edades tempranas se utilizan múltiples pantallas y se accede a Internet. Frente a esta realidad, conviene reflexionar sobre la necesidad de que dos disciplinas de antaño separadas: la educación y la comunicación, aúnen sus esfuerzos para que la totalidad de la ciudadanía esté alfabetizada. En este sentido, resulta fundamental que no solo el profesorado sino también las familias alcancen un mínimo desarrollo de la competencia digital que les permita enseñar a los menores a utilizar adecuadamente los dispositivos digitales. Asimismo, y pese a la inexistencia de políticas educativas claras que amparen la educomunicación como un contenido curricular ni en el contexto español ni en el gallego, se cuenta con inicia...

El uso y acceso a las tecnologías de la información y comunicación se ha convertido en una realidad. Actualmente hay casi más teléfonos que personas, además desde edades tempranas se utilizan múltiples pantallas y se accede a Internet. Frente a esta realidad, conviene reflexionar sobre la necesidad de que dos disciplinas de antaño separadas: la educación y la comunicación, aúnen sus esfuerzos para que la totalidad de la ciudadanía esté alfabetizada. En este sentido, resulta fundamental que no solo el profesorado sino también las familias alcancen un mínimo desarrollo de la competencia digital que les permita enseñar a los menores a utilizar adecuadamente los dispositivos digitales. Asimismo, y pese a la inexistencia de políticas educativas claras que amparen la educomunicación como un contenido curricular ni en el contexto español ni en el gallego, se cuenta con inicia...

In the last decades, digital games have become an essential part of young people's culture. Consumers on these platforms have increased noticeably, just like the studies focused on them. The objective of this research is to analyze the user generated content in the mobile games ‘Episode: Choose Your Story’ and ‘Choices: Stories You Play’ which have a large number of young users who spread and expand the stories to the most important social media. There were conducted two case studies on the structure of the storytelling of these games and a qualitative methodology was used based on narrative analysis and content analysis. The results indicate that although both games expand the stories on various platforms, the presence of Episode’s writing laboratory produces a more defined behavior in the users compared to Choices, which offers a greater possibility of transforming consumers ...

The relationship between Media Literacy (ML) and Digital Citizenship (DC) is fundamental, as critical media understanding directly promotes ethical participation in digital environments. This study examines this interaction among students at a public university in Peru, using a quantitative, cross-sectional design with an analytical, correlational, and explanatory approach, based on a sample of 906 participants. The results revealed a positive and significant correlation between ML and DC (β=0.477, p<0.001), of moderate intensity, indicating the influence of factors such as the digital divide. No significant differences were found by gender, but a slight disadvantage in DC for women was observed, highlighting the need for inclusive strategies. Additionally, it was identified that dimensions of ML, such as critical media evaluation, have a significant impact on DC, emphasizing the imp...