Many claim that we are in the Age of Marketing; they increasingly are being used in colloquial intercom everyday keywords like:. market, competition, marketing strategies, franchise, products, etc., before they have considered only the domain and use of entrepreneurs and business executives .. . 

The article shows the complexity of the problem of environmental pollution and what can be the possible solutions to the problem. Also, how industrial engineering can contribute to the prevention and control of pollution.

The article presents the organizational concepts that allow businesses to adapt to respond to changing market conditions and environment.

The variable product is usually the most important inside a strategic group of variables of the mixture mercadotecnica, this variable will be described and analyzed, together with its classification, besides the main inherent considerations.

Many claim that we are in the Age of Marketing; they increasingly are being used in colloquial intercom everyday keywords like:. market, competition, marketing strategies, franchise, products, etc., before they have considered only the domain and use of entrepreneurs and business executives .. . 

The article shows the complexity of the problem of environmental pollution and what can be the possible solutions to the problem. Also, how industrial engineering can contribute to the prevention and control of pollution.

El árticulo presenta los conceptos organizacionales que permiten a las empresas adaptarse para responder ante situaciones cambiantes del mercado y entorno.

The variable product is usually the most important inside a strategic group of variables of the mixture mercadotecnica, this variable will be described and analyzed, together with its classification, besides the main inherent considerations.

Marketing sectors need to assess the possible incidence of non-cognitive factors on complex interactions with clients. Therefore, the objective of analyzing the influence of emotional intelligence (EI) on sales force performance (SFP) through a PLS-SEM model, which relates EI components with SFP. EI was measured with EQ-I, and SFP was measured with the value (USD) of sales/year/salesperson. This analysis was applied to a sample of 58 salespeople of a supply medical equipment company in the Peruvian market. The design was cross-sectional with an explanatory scope. The results show that only the “intrapersonal” and “interpersonal” components of IE influence SFP, whereas the components “adaptability”, “stress management” and “general mood” do not correlate, which partially supports the relationship between EI and SFP.

Evalúa la influencia de las competencias relacionadas con la inteligencia emocional, en el desempeño del personal del área comercial de la empresa privada de servicios. El estudio de la Gestión del Capital Humano no sólo se basa en teoría y aplicaciones fundamentales, sino que envuelve a toda una organización. Una apropiada gestión del tema requiere de un análisis amplio, dependiendo del tipo de organización en referencia, y de qué tanto conocimiento se disponga sobre el desempeño, debido a la posible incidencia en el personal de factores no cognitivos, cuya relación está sujeta a controversia. Por ello, en la investigación se abordó la influencia de la inteligencia emocional (IE), medida con el EQ-i, en el desempeño de la fuerza de ventas de empresas de servicios en el sector salud, medido por volumen de ventas de cada miembro del equipo. Se empleó una muestra de 58 em...