Purpose: This paper aims to investigate the relationship between legitimate and expert social power types of preadolescent children on the influence perception in their mothers’ purchasing behavior in Peruvian toy stores. The literature review takes into consideration the concepts of social power and the influence on family behavior to then focus on social power within family behavior with the purpose of mainly developing four hypotheses regarding purchasing behavior. Design/methodology/approach: The methodology followed a non-experimental transversal correlational-causal design. A pilot sample size of 67 cases was used. The sample was based on an objective population of Peruvian mothers of families that live in northern Lima and that go to purchase toys to major shopping centers with their children aged 8-11 years. Findings: The results show that the expert social power, as well as th...

Purpose. This paper aims to investigate the relationship between legitimate and expert social power types of preadolescent children on the influence perception in their mothers’ purchasing behavior in Peruvian toy stores. The literature review takes into consideration the concepts of social power and the influence on family behavior to then focus on social power within family behavior with the purpose of mainly developing four hypotheses regarding purchasing behavior. Design/methodology/approach. The methodology followed a non-experimental transversal correlational-causal design. A pilot sample size of 67 cases was used. The sample was based on an objective population of Peruvian mothers of families that live in northern Lima and that go to purchase toys to major shopping centers with their children aged 8-11 years. Findings. The results show that the expert social power, as well as th...

Los medios digitales han revolucionado las formas de comunicación, aprendizaje y enseñanza y son los más usados por los jóvenes y demás personas que adoptan la tecnología con rapidez y tienen acceso a un dispositivo con conexión a Internet.Los consumidores visitan a menudo el sitio web de una organización para buscar y evaluar información, y su interés se ve reflejado en el tráfico web. Esto ha propiciado que las organizaciones tomen conciencia de los conocimientos que pueden obtenerse del análisis de datos de sitios web, redes sociales y correos electrónicos, entre otros medios digitales. No obstante, las empresas solo analizan el 1% de los datos disponibles. Por otro lado, ciertos estudios han permitido desarrollar modelos para comprender las relaciones entre las visitas realizadas a un sitio web (comportamiento de visitas de retorno y duración de sesiones) y su fuente de...

Managing stakeholders is relevant for project management, as they affect project results. Likewise, the support of a Project Management Office (PMO) improves these results. This study analyzes the positive influence of stakeholder management on project results, specifically on the likelihood of concluding projects within the predicted time and cost, together with the moderating effect of PMOs. A conceptual model was validated through logistic regression, with data collected through a survey responded by 216 experienced professionals studying in graduate programs on project management. Findings indicate that stakeholder management improves project results in terms of time and cost and confirm that PMO enhances the influence of stakeholder management on these results. As its contribution, the study reinforces stakeholder management and PMO as key elements for successful project management....