It has been proven that the methodology applied in the course of market research, with simulation of marketing strategies Markstrat program helps to significantly improve the academic performance of Students of the specialty of Administration and Management. The research was conducted among Students of undergraduates enrolled in the course Market Research during the semester 2014-I, in two sections, for which a quasi-experimental research was designed, having considered a control group and a group experimental. Initiating the investigation an entry test to both groups, as statistical result obtained between the ratings of both no significant difference was applied. Then developed ongoing market research, differentiating for the experimental group, the application of the simulation with the Markstrat program for the control group and the course content was maintained, as was being done. A...

Descripción: Curso que da las herramientas que el ingeniero necesita para resolver problemas en las empresas, mediante modelos de programación lineal y programación no lineal. Es así, que se va a proporcionar al estudiante los fundamentos y métodos para la construcción de modelos determinísticos y la solución de programación lineal, programación entera, programación binaria e introducción a la programación no lineal. Propósito: El curso brinda las bases para que el futuro ingeniero pueda modelar y analizar las operaciones al interior de una empresa. Asimismo, contribuye directamente al desarrollo de la competencia general Razonamiento Cuantitativo a un nivel de logro intermedio (nivel 2), y la competencia específica de ABET (1): Capacidad de identificar, formular y resolver problemas complejos de ingeniería aplicando los principios de ingeniería, ciencia y matemática. T...