El presente trabajo de investigación aborda la problemática del consumo en el mundo actual. En esta época vigente, el consumo ha destacado sobre otros aspectos de la vida humana y social del hombre (como por ejemplo el trabajo) como una consecuencia del desarrollo económico que se ha dado con la modernidad y en especial con los cambios en la vida social y en la cultura que ha motivado el liberalismo económico. Para ello, se ha aplicado una metodología de revisión de la bibliografía de las publicaciones de los autores estudiados (Balmes y Bauman) y de académicos que han reflexionado a partir de sus contribuciones. Así, se procedió con la revisión de la producción ensayística sociológica y filosófica relativa al tema y se procedió a extraer las ideas que quieren transmitir los autores. Asimismo, para tener certeza en la fidelidad de las ideas de los autores se ha procedido...

This article shows the results of an academic research on the way in which the Peruvian press addresses the issue of abortion. A content analysis has been carried out to detect the frames, themes and journalistic sources present in 160 texts published during the five-year period 2015-2019 by the newspapers El Comercio, Perú 21, La República, La Hora, Correo and El Tiempo. The first three are part of the most read press in the metropolitan Lima region, while the last three are among the most read newspapers in the Piura region. These two regions are the most populated in the Andean country. One of the variables of the content analysis are the generic frames used by the press: pro-life, pro-abortion and neutral/ambiguous. The results show that five of the six selected newspapers –all except El Comercio– used mostly pro-life frames, that is, opposed to induced abortion. On the other h...

The early presence of adolescents in social networks (SN) and their prolonged exposure to influencer advertising, a non-invasive tactic focused on short-term advertising objectives with influencers as the digital advertising system's pillar, have placed them at risk. Evidence indicates hybridization in advertising (Feijoo et al., 2021; Feijoo, et al., 2023; Suárez-Álvarez and Pastor-Rodríguez, 2023) and limited capabilities of the adolescent to recognize advertising if it is not signaled (Evans et al., 2017; Feijoo et al., 2021; Martins et al., 2023; Zozaya Durazo et al., 2022; Zozaya-Durazo and Sádaba-Chalezquer, 2022). This prevents him from activating a critical attitude toward advertising (Evans et al., 2017; Feijoo et al., 2021; Feijoo et al., 2023; Zozaya Durazo et al., 2022). Therefore, it is essential to understand how they interact, perceive, and respond to influencer advert...