Today, entrepreneurship is considered a means for governments to promote the economic, social, productive and even cultural development of their countries, but despite the benefits of this trend, there are still many important challenges to overcome for the contribution of entrepreneurship is truly sustainable and effective. Jury (2022) It is where the Cooperation Fund for Social Development (FONCODES) identified as a problem to be solved, the limited opportunities in access to local markets for households with subsistence economies that reside in rural population centers in the high Andean and jungle areas. In this way, the limited technological knowledge of rural family production is sought to be solved as its causes; the low capitalization of family assets; the lack of knowledge of markets for the provision of inputs and services, and the destination of their products, through the imp...