Universidad Nacional Agraria La Molina. Escuela de Posgrado. Maestría en Agronegocios

Universidad Nacional Agraria La Molina. Facultad de Economía y Planificación. Departamento Académico de Gestión Empresarial

The aim of this paper was to evaluate the competitiveness factors of the cattle activity in Atalaya province, Ucayali, Peru, in order to propose commercial strategies that increase the income of cattle farmers. Literature concerning competitive factors was reviewed, to subsequently measure, quantitatively, based on the Likert scale, the results of achieving competitiveness in each of the proposed factors. The results showed that the cattle activity, considering the production of milk and meat, present a low level of competitiveness in the following factors: technological level (15.78 points), associativity (6.68 points), knowledge of the market (16.37 points); and market access (14.2 points). A competitive level was only obtained in the technical assistance factor (18.68 points). Based on the deficient results of the evaluation of the factors of competitive strategy of production costs, ...