The identity of a territory is built day by day and is reflected through its history via the expression of culture and language. Therefore, linguistic-cultural preservation represents a pillar of the nation's own identity. However, facts coexist contrary to good cultural policies that protect the native and national identity: the invasion and dissemination of globalized foreign cultures and a polluting lexicon for Spanish. Other ―ungrammatical― linguistic phenomena are added, supported by a certain “fashionable stereotyped language”. Unfortunately, great responsibility for this falls on the mass media, where professionals who use this type of language that permeates and echoes in social work; it is observed, even, in the scientific, and academic language used by teachers. This can be confirmed orally and in documents written by professors from the Villa Clara University of Medica...