El presente artículo presenta la metodología, resultados, logros, dificultades y lecciones aprendidas del proyecto de innovación pedagógica “Gestionando Personas”, llevado a cabo en la Facultad de Gestión y Alta Dirección de la Pontificia Universidad Católica del Perú. El principal objetivo del proyecto fue lograr un aprendizaje colaborativo y contextualizado de la gestión de personas en el Perú y en el mundo, utilizando las redes sociales como recurso tecnológico. Al mismo tiempo, buscó desarrollar las competencias de comunicación, trabajo en equipo, creatividad y habilidades tecnológicas. Los logros obtenidos que sustentan la importancia del proyecto se apoyan en el enriquecimiento de las estrategias de enseñanza y aprendizaje, y en la evaluación de los resultados desde el punto de vista de los propios estudiantes recogido a través de encuestas.

Companies are currently struggling to attract talent, and the best way to do that is to develop their employer brand. The employer brand comprises economic, functional, psychological, and organizational attributes that should attract future candidates and retain current workers. These are the results of an exercise in class with students of the Inseec Business School in France and the School of Management at the Pontifical Catholic University of Peru. The objective was to explore these attributes' importance for future professionals. Interestingly, there are more similarities than differences between the French and Peruvian students and differences between the groups. It is interesting to observe the reaction of different groups to elements proposed by the theory as attractive. At the same time, it can be observed if there are substantial differences between students' groups.

Rolando Arellano Cueva es uno de los exponentes más importantes de la gestióny el marketing en nuestro país. Rolando es psicólogo de la PUCP, tiene una maestría en administración (MBA) de ESAN - Graduate School of Business y es Doctor en Administración de Empresas de la Universidad de Grenoble en Francia. Es profesor de cursos de marketing y gestión en CENTRUM Católica y en diferentes universidades a nivel mundial. Fue profesor principal y director de la Maestría en Negocios Internacionales de la Universidad Laval en Quebec, Canadá. Actualmente, es presidente del directorio y fundador de la empresa Arellano Marketing, con la cual desarrolló y sigue trabajando su teoría sobre los estilos de vida en América Latina. La aplicación de dicha teoría en las diferentes realidades en el Perú le ha permitido proponer al empresariado peruano nuevas maneras de gestionar sus�...

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Critical thinking is recognized as a competency for life, as a basic component of creativity and innovation; and as a key professional expertise for organizations worldwide. The aim of this paper is to propose different ways of teaching critical thinking to future managers in order to prepare them for challenging organizational situations that must be confronted in an innovative and critical way. This is achieved by sharing research results and tools for management education.

Critical thinking is recognized as a competency for life, as a basic component of creativity and innovation; and as a key professional expertise for organizations worldwide. The aim of this paper is to propose different ways of teaching critical thinking to future managers in order to prepare them for challenging organizational situations that must be confronted in an innovative and critical way. This is achieved by sharing research results and tools for management education.

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Rolando Arellano Cueva es uno de los exponentes más importantes de la gestióny el marketing en nuestro país. Rolando es psicólogo de la PUCP, tiene una maestría en administración (MBA) de ESAN - Graduate School of Business y es Doctor en Administración de Empresas de la Universidad de Grenoble en Francia. Es profesor de cursos de marketing y gestión en CENTRUM Católica y en diferentes universidades a nivel mundial. Fue profesor principal y director de la Maestría en Negocios Internacionales de la Universidad Laval en Quebec, Canadá. Actualmente, es presidente del directorio y fundador de la empresa Arellano Marketing, con la cual desarrolló y sigue trabajando su teoría sobre los estilos de vida en América Latina. La aplicación de dicha teoría en las diferentes realidades en el Perú le ha permitido proponer al empresariado peruano nuevas maneras de gestionar sus�...

Rolando Arellano Cueva es uno de los exponentes más importantes de la gestióny el marketing en nuestro país. Rolando es psicólogo de la PUCP, tiene una maestría en administración (MBA) de ESAN - Graduate School of Business y es Doctor en Administración de Empresas de la Universidad de Grenoble en Francia. Es profesor de cursos de marketing y gestión en CENTRUM Católica y en diferentes universidades a nivel mundial. Fue profesor principal y director de la Maestría en Negocios Internacionales de la Universidad Laval en Quebec, Canadá. Actualmente, es presidente del directorio y fundador de la empresa Arellano Marketing, con la cual desarrolló y sigue trabajando su teoría sobre los estilos de vida en América Latina. La aplicación de dicha teoría en las diferentes realidades en el Perú le ha permitido proponer al empresariado peruano nuevas maneras de gestionar sus�...

No description

Critical thinking is recognized as a competency for life, as a basic component of creativity and innovation; and as a key professional expertise for organizations worldwide. The aim of this paper is to propose different ways of teaching critical thinking to future managers in order to prepare them for challenging organizational situations that must be confronted in an innovative and critical way. This is achieved by sharing research results and tools for management education.

The management of diversity is important today, as proven by the varied research available on this topic. However, when we wanted to understand the management of LGBT diversity, we found little research worldwide, let alone in Latin America.We found a measurement model in the region developed by the Ethos Institute of Brazil which allowed us to understand the current situation of LGBT diversitymanagement in three companies in Peru. Since Peru and Brazil are both Latin American countries, one could think that the model is international and transversal to both realities. However, our research proposed an adaptation of the model to simplify it because elements found in Brazil were not yet present in Peruvian companies. This qualitative investigation applies the adapted and contextualized instrument to three large companies in Peru and presents a rather unique and interesting view of LGBT di...

The management of diversity is important today, as proven by the varied research available on this topic. However, when we wanted to understand the management of LGBT diversity, we found little research worldwide, let alone in Latin America. We found a measurement model in the region developed by the Ethos Institute of Brazil which allowed us to understand the current situation of LGBT diversity management in three companies in Peru. Since Peru and Brazil are both Latin American countries, one could think that the model is international and transversal to both realities. However, our research proposed an adaptation of the model to simplify it because elements found in Brazil were not yet present in Peruvian companies. This qualitative investigation applies the adapted and contextualized instrument to three large companies in Peru and presents a rather unique and interesting view of LGBT ...

The management of diversity is important today, as proven by the varied research available on this topic. However, when we wanted to understand the management of LGBT diversity, we found little research worldwide, let alone in Latin America.We found a measurement model in the region developed by the Ethos Institute of Brazil which allowed us to understand the current situation of LGBT diversitymanagement in three companies in Peru. Since Peru and Brazil are both Latin American countries, one could think that the model is international and transversal to both realities. However, our research proposed an adaptation of the model to simplify it because elements found in Brazil were not yet present in Peruvian companies. This qualitative investigation applies the adapted and contextualized instrument to three large companies in Peru and presents a rather unique and interesting view of LGBT di...