This Entrepreneurship Plan is developed around a Tourism sector in Perú that needs to recover spaces of visibility after the COVID-19 pandemic. It also seeks to develop a platform that, in an experienced and dynamic way, offers valuable content about the tourist attractions of Peru that can attract both the issuing sector (agencies, unions, hotels, airlines, among others) and the final audience (potential peruvian traveler who wants to enjoy his country). To this end, it is proposed to develop an alliance with the main tourism union (CANATUR) so that it can provide the support of its institution to operate both its platforms and the one that is the object of this project (Destino Perú), thereby generating differential products that enhance each other and that become an alternative for the development of attractive content for the entire sector, but at the same time constitute a vehicle...

La presente nota académica es el resultado de una alianza estratégica entre la empresa Lima Airport Partners (LAP), empresa operadora del Aeropuerto Internacional Jorge Chávez y la Universidad de Lima, en el marco de una investigación académica que da cuenta sobre el impacto de las informaciones de los medios de prensa, generalistas, especializados, tradicionales y digitales, en los niveles de valoración de la relación público-privada que vincula a LAP con el Estado peruano a través del Ministerio de Transportes y Comunicaciones (MTC) y del Organismo Supervisor de la Inversión en Infraestructura de Transporte de Uso Público (Ositran), en torno al servicio de la infraestructura del transporte aeroportuario, cuya principal característica es el carácter público, lo que significa que existe un alto nivel de interés de la ciudadanía, las autoridades, los gremios vinculados a l...