The essay shown below deals with a very general topic such as didactics in Higher Education. Its fundamental objective is aimed at analyzing its didactic principles and some elements of the university's teaching-learning process with the new paradigms that are being imposed on a global level, which in turn rely on various sources of notable theorists that have evolved as makes society. The method rested on the review and analysis of different theoretical sources of a documentary nature and their relationship with the subject, which at the same time appear in the references. In it, no rigid schemes have been drawn nor formulas are provided when dealing with specifically qualitative elements, however, some suggestions are offered that directly link the so-called Knowledge Society with the necessary didactic changes that require active ways so that the student becomes an actor and creator o...

El principal objetivo de esta investigación es establecer la relación entre "El marketing educativo y la imagen institucional de la Escuela de Postgrado de la Universidad Nacional de Educación Enrique Guzmán y Valle, durante el periodo académico 2014-I". La investigación realizada fue de enfoque cuantitativo, de tipo básico, de nivel correlacional, con un diseño no experimental, de corte transversal. La población estuvo conformada por 912 sujetos (estudiantes de maestría y doctorado) de la Escuela de Postgrado de la Universidad Nacional de Educación Enrique Guzmán y Valle, y la muestra fue probabilística constituida por 271 sujetos. Se empleó como técnica de recolección de datos la encuesta, que utilizó como instrumentos dos cuestionarios: Un cuestionario sobre el marketing educativo y otro sobre la imagen institucional. La validez de contenido de ambos cuestio...

Assessment is a key aspect of the teaching and learning process. Teachers at the university face the challenge of identifying the best strategies to carry out this process effectively in remote teaching. In the same way, that students develop reflective thinking is an opportunity for their learning because it allows them to solve problems, hypothesize, propose alternatives and self-regulate their activities to achieve learning goals. The purpose of this study was to apply self-assessment as a strategy to promote reflective thinking and to identify the degree to which postgraduate students exercise this type of thinking by performing a challenging cognitive activity in the collection, selection and analysis of background information for the bibliographical balance of the research project. The research was qualitative in the framework of the interpretive paradigm, with a phenomenological d...