La cuadragésima segunda temporada del famoso programa de humor Saturday Night Live dedicó gran parte de sus segmentos a criticar duramente el camino de Donald Trump a la presidencia de Estados Unidos entre 2016 y 2017. Se realizó un análisis de contenido del discurso humorístico y aspectos audiovisuales que permitieron al programa hacer un comentario político durante dicha temporada. Se ha logrado comprobar que Saturday Night Live utiliza estratégicamente dichos elementos para criticar a Donald Trump, exponiendo su perfil como candidato y gobernante. El aporte de este análisis está en la aplicación práctica de la metodología para el análisis de otros contenidos de humor político en diferentes soportes o medios.

This database consists of the Peruvian media diet in a post-pandemic context. Specifically, it examines how Peruvians define and utilise media to create environments for information, learning, and entertainment. Since the pandemic, the relationship that users have developed with the media has intensified and changed, fostering new uses and interactions. However, our data demonstrates that the Peruvian public maintains a critical role towards mass media (broadcasting model) [1], which motivates them to seek out media and platforms that cater to their interests and expectations. In this regard, we compare three axes of analysis (information, education, and entertainment), taking socio demographic variables, to produce a baseline that is useful for specific research projects. Through a quantitative approach we explored the expectations, decisions, forms of interaction, and satisfactions tha...